La tua richiesta è stata inviata correttamenteCorporate Welfare: why is it important and how will it evolve in 2025?
The significance of a well-structured corporate welfare system that caters to people’s physical and, above all, mental needs can never be overstated.
Over the past few years, the concept of corporate Welfare has become increasingly central to the strategy of many companies, and for good reason: it offers concrete benefits not only to employees, but also to companies. Specifically, corporate welfare encompasses a range of initiatives and benefits offered by a company to its employees that go beyond mere remuneration. They are designed to improve the well-being and quality of life of not only employees but also their families. Benefits can range from financial bonuses to leisure services and support for health and education. All of this, of course, has a positive impact on employee retention, motivation and, ultimately, productivity.
OK Welfare, but how?
There are many different corporate Welfare initiatives that can be adopted. For example, benefits to promote physical and mental health, such as gym membership or psychological counselling programmes, can help create a calmer and more productive working environment. Instead, a training and coaching programme can be offered to support the professional development of employees.
Many corporate Welfare initiatives can be implemented at no cost or at a reduced cost. For example, companies may decide to offer more flexible working hours and the possibility of working from home. This is particularly appreciated by commuters, who sometimes find it difficult to balance their personal and professional lives. Companies can also organise outdoor activities or team-building days in nature, which are affordable and very effective in improving mental and physical well-being.
Employees feel more connected to the company when they see it caring for them and their families in a variety of ways. This reduces turnover and improves the company's reputation. In addition, many benefits are eligible for corporate tax relief, making them a real advantage for all concerned.
Welfare trends
Looking to the future, a number of key trends are emerging that will transform employee benefits in the coming years, based both on the needs of employees and the lessons learned during the pandemic.
Remote working and flexibility will become more widespread, and offices will be transformed into spaces for face-to-face collaboration and innovation. In addition, the physical and mental health of employees will become a real priority, with companies willing to invest in health protocols and initiatives to improve mental wellbeing.
Corporate Welfare policies will also increasingly focus on ensuring inclusive and diversity-conscious working environments, given the recent awareness of these issues, particularly among younger generations. Attention to environmental sustainability will also increase, and companies will increasingly seek to reduce their impact on the environment, promoting remote working to reduce pollution. Finally, employees will be trained to use technologies such as virtual reality, which will become increasingly present in the world of work.
Workin'Glamp for corporate welfare
More specifically for Italy, an important trend for 2025 concerns the increase in company bonuses. A ceiling of € 2000 for all workers - not just those with children, as is currently the case - together with the maintenance of tax exemption for bonuses to cover rent, mortgage and utilities.
In this setting, Workin'Glamp offers innovative solutions for companies that want to invest in the well-being of their employees. Through immersive experiences in nature, we create bespoke events to encourage team building, collaboration and employee motivation, all in a unique and sustainable environment. Activities such as hiking, outdoor yoga or creative workshops surrounded by greenery are perfect for regenerating mind and body, and each event can be tailored to the company's specific needs with a mix of relaxation, learning and fun.
Investing in corporate wellbeing means building a brighter, more sustainable and inclusive future for employees and their families. Workin'Glamp is here to help companies on this journey, offering a range of services that can make a real difference.
Contact us now for further information!
